HISTORY

As one of the world’s leading consumer goods companies, it is through our brands that Per Una Kuala Lumpur has the biggest potential to make a difference.
What we are learning is that operating in this way is bringing us hard business benefits. Our quest to run the company more sustainably is fueling our innovation pipeline, delivering cost savings and helping us to 'win' with our retail and food service customers who have sustainability programmes of their own and who want to work jointly with us. Above all, it is winning the hearts (and wallets) of the growing numbers of consumers who want to be reassured that companies from whom they are buying their products are sourcing, manufacturing and marketing them in a responsible and ethical fashion.
Much of this thinking was already well embedded in Per Una Kuala Lumpur when I took over in January 2008. My predecessor Douglas Tim deserves great credit for the impetus he gave to it. It is my intention to build on Per Una Kuala Lumpur’s leadership in this area.
Our ongoing commitment to sustainability:
In these uncertain economic times, our core values and commitment to sustainability must remain unchanged. Indeed, now more than ever, this agenda holds the potential for the long-term and sustainable success of our business and our brands.
I sincerely believe that businesses like Per Una can be a positive force for good in the world and that such an approach is in the interests of all our stakeholders – our investors, our consumers and customers, our employees and the communities where we operate.

OUR MISSION

Our mission is to add Vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.

Enthused with Vitality - Vitality is at the heart of everything we do. It's in our brands, our people and our values. Vitality means different things to different people. Some see it as energy; others view it more broadly as a healthy state of body and mind – of feeling alive. Whatever their personal definition, millions of people around the world use our products daily to add Vitality to their lives - whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

Ever since the 19th Century when William Hesketh Lever stated that the company's mission was "to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products," Vitality has been at the heart of our business. Vitality defines what we stand for: our values, what makes us different, and how we contribute to society. It's the common thread that links our brands and it’s central to the unique way we operate around the world.

Health & Nutrition

Our Vitality mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management.

Inside & Out

Our culture also embodies Vitality. Adding Vitality to life requires the highest standards of behavior towards everyone we work with, the communities we touch and the environments on which we have an impact. The growing demand for more Vitality in life provides us with a huge opportunity for growth. The way we work and the products we develop are shaped by consumer trends, along with the need to help raise health and hygiene standards in both the developing and industrialized regions of the world.